An increase in pedestrian deaths has called for a safety campaign that launches Monday.
According to the El Paso Police Department, there have been 24 pedestrian traffic related deaths in the city this year. That’s four more than compared to this point last year.
TXDOT is partnering with El Paso Police and El Paso Electric.
Starting Monday, people will be seeing a variety of public service announcement videos through social media.
Police said in most of this year’s pedestrian deaths, the pedestrian was not crossing at the appropriate location.
Four deaths in 2018 happened on high speed roadways like Interstate 10 and U.S. 54.
“When you’re driving on high speed roadways like I-10 things can change in an instant when your in a vehicle. So you can only imagine when a pedestrian comes into play,” said Lauren Macias-Cervantes, TxDOT public information officer.
Drivers involved in a crash or whose vehicle is stalling should remember to get their car to the shoulder, turn on hazard lights and call for help.
With Halloween just two days away, part of the campaign includes the distribution of thousands of reflective slap bands. Families can pick those up at any of the El Paso Police Department Regional Command Centers.