The state of New Mexico has become a hotbed for the film industry, experiencing an explosion of cinematic productions that is nothing short of remarkable. With nearly a billion dollars’ worth of films shot in 2022 alone, the industry shows no signs of slowing down, rapidly growing day by day at the epicenter of this creative renaissance. In fact, it might even surpass the achievements of one man in particular – Ross Marks, a revered film professor at New Mexico State University and an esteemed director with five feature-length films under his belt.

The film industry in New Mexico is spiraling into something colossal. It has swiftly evolved into one of the state’s biggest revenue generators. Just last year, in 2022, the film and television sector contributed a staggering $955 million to the local economy. The projections for 2023 are even more astounding, with experts fully expecting the industry to surpass the billion-dollar mark. The workforce is expanding rapidly, with over 12,000 individuals employed in film and television throughout New Mexico. The surge is particularly evident in Southern New Mexico, which adds to the fulfillment I derive from my role as a professor. Witnessing my students graduate and embark on high-paying jobs in the thriving film industry is incredibly rewarding.

Undoubtedly, money plays a pivotal role in this burgeoning industry, and the state of New Mexico has made substantial investments by offering attractive rebates. The tiered system ensures that the benefits are maximized, with Las Cruces being particularly exceptional in this regard. Our supportive governor has wholeheartedly embraced the film and television industry, and one recent development that stands out is the Rural Tax Incentive. If you choose to film in Albuquerque, Santa Fe, or their surrounding areas, you can expect a rebate of around 30% to 35%. However, shooting in Las Cruces or venturing 200 miles outside Albuquerque and Santa Fe allows filmmakers to enjoy an impressive 35% to 40% rebate. Essentially, for every dollar invested in New Mexico, the state will graciously return 40 cents, making it the most significant incentive in the entire country, surpassing even the likes of Georgia, Los Angeles, and New York. Consequently, we anticipate an explosion within the already booming film and television industry in New Mexico.

In conclusion, New Mexico has firmly established itself as a powerhouse in the world of filmmaking. The state’s unwavering commitment, lucrative incentives, and abundant resources have attracted an impressive array of talent and productions. As the industry continues to flourish, both filmmakers and aspiring professionals find themselves at the heart of this exhilarating wave, creating a vibrant ecosystem where creativity thrives and dreams are turned into reality.