The new Cadbury bunny is an English bulldog named Henri.
Henri, from Wilmington, North Carolina, competed against thousands of other animals in the chocolate company’s first-ever “Bunny Tryouts.”
The competition included Conswala, a llama at the Lucky Us Farm in York Springs, Pennsylvania. She was one of 20 semifinalists in the competition.
Henri was announced as the winner on Wednesday. He will star as the bunny in a commercial next month. His owners, Kathie and Tim Santillo, also won a cash prize of $5,000.
Cadbury launched the competition this year to revamp a 1994 commercial about its creme eggs that showed a clucking bunny and various animals trying out for the role while wearing bunny ears.