EL PASO, Texas (KTSM) — El Paso Frame Co. is a newly opened custom frame shop with a mission to uplift El Paso’s art community.
Brother and sister Michael and Lauren White, along with their friend Michael Moncibaiz, opened up their shop in May, but the idea came from years of experience in the worlds of music, fashion and painting.
Moncibaiz, who is a painter, said they wanted to bring a place where everyone could frame their memories or artwork, but also provide a space for artists to consult with about putting the final touch on their work.
“I think that’s equally as important, to create this sort of exchange of ideas and things that are happening in the art world as a whole,” Moncibaiz said.
The space operates as a frame shop and a gallery, where the artistic trio of self-proclaimed “frame-geeks” puts up paintings and art of different local artists, and even those coming from around the country.
Michael White, who is a musician, said frames enhance the artwork and helps to “overall, make a statement.”
He said bringing the modern frame design that is customizable brings all El Pasoans something unique to ad to their households or even gift to someone.
Among paintings and prints, they also frame shadow boxes and military memorabilia. Their goal was to get rid of the stigma that framing needs to be expensive. Instead they offer a variety of options for different prices and customization.
Lauren White has a fashion background and said picking a frame is just like shopping for clothes, which gives her an opportunity to advise clients on creative ideas when it comes to framing.
“I think El Paso is a huge artist community,” she said. “I think we’re moving into the right direction towards appreciating it properly, but I’m so excited to see how much further we are going to take it as a community.”