Anti-human trafficking activists say there’s a common misconception about the practice.

That’s why the Junior League of El Paso and the Paso del Norte Center of Hope are unveiled a new awareness campaign on Thursday called “Break the Chain.”

Organizers said most people think human trafficking is just another name for human smuggling. But they said the reality is that human trafficking victims mostly end up as sex slaves, in forced labor, or in commercial sexual exploitation, and that it’s more common that most people think.

“This crime does not discriminate. So, it could be low-income, it could be private school, it could be your straight a student; everybody has a vulnerability, the Junior League’s Valerie Venegas told Newschannel 9.

Click here to learn more about the services the Center of Hope offers to victims of human trafficking.