El Pasoans were up all hours of the night to see “Avengers: Endgame”. The Cinemark theater on East Montana was open all night continuously airing the movie.
Most of the shows were either full or at least 90 percent full, according to Manager William Burnham. Many people came before work and school to watch the movie.
“It was more than worth it, it was an awesome movie, I recommend it to everyone,” says Alexis Hernandez.
Some even convinced their parents to let them go early before school and said it wasn’t hard to wake up because they were so excited.
“Just a ton of begging, and a ton of ‘Can we go, can we go’,” one local student told KTSM.
Keeping the theater open all night long was the employees’ idea, according to Burnham.
“I would say it was a big success, we are hoping to be able to do it for other films. My staff loved it, the customers that have come have loved it,” he said. “(It) gives them the opportunity to come to watch these movies when they are getting off work, and in some cases when they are getting ready to go to school.”
The theater even hired extra employees to help with this busy premiere. They said it was a great turnout with around 2,000 people at 6 p.m. on Thursday, and are expecting it to continue through the weekend.