With Black Friday kicking off the holiday shopping season for big chain retailers, the stage is now set for local business owners for Small Business Saturday.
The Alamo Drafthouse Cinema at Montecillo hosted a pop-up market for local artists and vendors to promote local business shopping for the holiday season.
Some artists included Roman Martinez, Lula Squid and Joey Lee Cabral, as well as other local vendors on hand to provide unique and one-of-a kind gifts.
Across the street at Montecillo’s TIME shopping center, business owners were participating in Small Business Saturday as well, selling El Paso-inspired souvenirs and handcrafted gifts to shoppers.
“We have a lot of local designers so they can come and have a shop where you can come and find unique gift ideas because we only have like one of a kind so that’s what we’re trying to tell everyone today and everyday to come shop local,” Denisse Salazar, Nudha Boutique owner said.
Monica Vela, owner of Trendy Decor boutique at Montecillo said her store is her escape from the stress of her everyday job as a payroll consultant.
“When you support local you’re supporting a dream,” Vela said.
Vela explained how nearly 60% of funds stay local when you buy from small businesses based in El Paso. She said buying from big chains only leaves 25-30% of profits to the city.
According to the new Small Business Economic Impact Study from American Express, an average two-thirds ($0.67) of every dollar spent at a small business stays in the local community.
“So imagine if you buy local, there will be happy families first, second is you spend the money in the same city, taxes, you will pay less taxes on that,” Vela said.
Chelsey Jurado, an El Paso native who currently resides in California is back in town for the holidays. She was shopping at Montecillo hoping to take back unique gifts to California.
“I’m going to give something to my boyfriend cause there’s cool Star Wars pieces and I’m thinking about buying maybe a t-shirt or two that shows that I’m a proud Texan and proud El Pasoan,” Jurado said.
Small Business Saturday was established in 2010 by American Express to celebrate local businesses.
Next up for holiday shoppers, Cyber Monday, the day dedicated for online shopping deals, takes place Monday, November 26.