One neighborhood in El Paso is being catered by a national franchise to turn the idea of a “neighborhood watch” into a “neighborhood read.”
Coronado Living is published by N2 Publishing, which has exclusive neighborhood magazines throughout cities across the U.S. and is now in the process of publishing its 6th issue in El Paso.
The magazine is specific to the Coronado Country Club neighborhood, meaning residents in the neighborhood contribute to the magazine as a way to connect.
The magazine is a modern take on an old classic way of life, according to Coronado Living’s Area Director Robert Walraven.
“It is really about turning a neighborhood into a community,” Walraven told KTSM. “Twenty to twenty-five years ago, there used to be block parties and backyard barbeques and these have fallen by the wayside and we’re trying to bring those back through the publication.”
The magazine is distributed to approximately 800 households in the Coronado Country Club area for free with the help of sponsors and advertisers.
Other neighborhoods such as Franklin Hills, El Paso Country Club, and Los Paseos in east El Paso will be getting one of their own within the year, according to Walraven.
“It just makes perfect sense in our communities, especially with the things going on in America today to have that connection with those in the neighborhood you live in and read about residents and neighbors and their family traditions and pets. It makes sense to us as a company,” said Walraven.
Criteria for a neighborhood to get one of it’s own N2 Publishing magazines includes neighborhood name recognition, history, and home value.
There are currently two of these types of neighborhood magazines also in Las Cruces.
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