My KTSM journey began in January of 2012, when I was hired on to man the online frontier for NewsChannel 9. Within weeks, my love for storytelling in news was expressed into feature reports, thus evolving my position behind the scenes into the studio in front of the camera. Currently I manage the web and social media for NC9 but also absolutely love the opportunity I’ve been given to report daily on our Trending Now segment during our 6:30 newscast every weekday.

News was always a big part of my life, and I began learning the responsibilities of a newsroom in high school as a newspaper editor. It all comes down to the art of storytelling in my case, which is something I’ve embraced as my passion since I learned to write as a child. Jumping into the news industry combines that art with the duty of informing and educating my community with issues that matter. I was lucky to have been guided by some wonderful and ethical mentors, particularly during college while attending the University of Texas at Austin. To this day, I proudly accredit my adjunct professors Michael Whitney (former 60 Minutes Executive Producer) and Nell Carroll (Austin-American Statesman Photo Editor) for instilling values of ethics, accuracy and most importantly knowing the purpose of a journalist: to give back to my community. Helping others and improving our community organically is a priority in my life and my career. In an effort to more actively involve the community with the news, I welcome any ideas, suggestions or tips at bcervantes@ktsm.com.

What better training ground to kick-off my broadcast career than in my hometown? El Paso born and raised, the city’s culture and growth is reflective of the Chuceña that you see today. I’m an avid local music scene supporter, so you’ll likely catch me at shows or music festivals on my time off. When I’m not jammin’ out, I’m either huddled over my Moleskine scribbling film scenes for screenplays or hiding behind my Canon snappin’ flicks. I love to write, I love to shoot but above all, I love to tell stories.

Follow me on Twitter: @Bianca_KTSM
Facebook: https://www.facebook.com/JournalistBianca?ref=hl