Taco Bell Using Doritos For New Shell
POSTED: Monday, February 20, 2012 - 1:23pm
UPDATED: Monday, February 20, 2012 - 2:39pm
Taco Bell celebrates its 50th anniversary with a slew of new products, including a line of tacos called "Doritos Locos Tacos" with shells made entirely from Doritos.
The company is trying to save its wounded brand after a lawsuit last year that falsely accused the fast-food chain of stuffing its beef with filler.
A new products guru from research firm Mintel says the link-up of the snack food and the fast food could be one of the biggest successes of 2012.
The new tacos target 18 to 34 year olds.
Taco bell's website has a countdown clock to the March 8 launch.