WAC unveils new branding initiatives
El Paso, TX — The Western Athletic Conference begins the 2014-15 season with a refined brand including a color change to its widely recognized logo, foundational positioning components, a new slogan and graphic elements.
As a visual representation of the WAC, the logo has evolved over the years, but remains extremely identifiable to many in the collegiate landscape. The color renovation from silver to warm gray gives the logo a fresh appearance.
“The WAC is excited to implement several new branding initiatives,” said WAC Commissioner Jeff Hurd. “In addition to various new components of the campaign, our recognizable logo remains the most important element as the WAC continues its evolution.”
The new slogan – Learn • Compete • Inspire – highlights the growth student-athletes experience while attending one of the WAC’s eight institutions and their impact on future generations through inspired leadership long after graduation.
A new style guide has been created and implemented which outlines the conference’s position, gives guidance to its member universities and provides rules on proper use of the graphic elements and slogan. Included in the rules is a complete guide to logo positioning and sizing on uniforms, playing fields and courts, publications and other marketing and promotional materials.
The WAC partnered with Adrenalin, Inc., a sports marketing agency based in Denver, to develop these new initiatives.
“Adrenalin is a recognized branding and marketing industry leader,” Hurd said. “It has provided invaluable guidance and assistance to further enhance a WAC brand that has been built from more than a half-century of success at the NCAA Division I level.”
“Recognizing the WAC’s rich history and their familiarity amongst college sports fans was critical in developing their brand foundation for the future,” said Adrenalin President Dan Price. “Adrenalin, along with key personnel from the WAC, conducted thorough research that provided insights that were used to craft compelling narratives to strengthen the WAC’s position as a leader amongst other conferences.”