C-USA Tournament Ruled Financial Success in El Paso


POSTED: Thursday, April 14, 2011 - 7:54pm

UPDATED: Thursday, April 14, 2011 - 9:38pm

The final financial reconciliation for the 2011 Conference USA Championships has been completed. UTEP hosted the event March 9-12 at the Don Haskins Center and Memorial Gym.

A joint resolution signed by the El Paso Sports Commission, the County of El Paso, the City of El Paso, the El Paso Convention and Visitors Bureau and the University of Texas at El Paso offered Conference USA a minimum $1 million guarantee in exchange for the opportunity to host the tournament.

After generating approximately $1.2 million in ticket revenue, $200,000 in various sponsorship revenues and some additional Glory Road Block Party revenue, the tournament netted $950,169. As part of the aforementioned resolution, the El Paso Sports Commission agreed to cover up to the first $50,000 in shortfall. Because the shortfall was less than $50,000, the City of El Paso and County of El Paso will not be responsible for funding any portion of the guarantee.

The tournament was a rousing success, producing an estimated economic impact of $3.5 million while providing three days of national television exposure for UTEP and the city of El Paso on CBS and CBS College Sports.

“The El Paso Sports Commission is proud to have been so deeply involved in presenting the Conference USA Basketball Championships,” said Brian Kennedy, President and CEO of the El Paso Sports Commission. “We felt it was critical to step up and make the commitment to an event that would draw national attention to El Paso. This is exactly the way for El Paso to show the world that we are a premier location for sports tourism. All of El Paso should be overjoyed at the response.”

“Everybody in the community came together to produce a great tournament for Conference USA,” said Brian Wickstrom, UTEP Senior Associate Athletic Director. “This marks the second time in the last six months that the city has worked with UTEP to put on an outstanding event. Miner Orangeville and the 2011 Conference USA Championships are prime examples of what this city and UTEP can accomplish by joining forces.”

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