(CNN) — There is such thing as too much of a good thing. It is why more than 60-percent of Facebook users say they have taken extended breaks from the social media site.
It looks like that number is about to get bigger.
According to a Pew Research survey, 27-percent of Facebook users said they plan to use the site less in 2013.
Looking at their past behavior, 21-percent said the reason for their social media sabbatical boiled down to simply not having enough time. Ten percent said it was a waste of time, while another 10 percent just weren't interested in what the site was offering. Drama and gossip were deterrents for 9-percent.
Only a small number cited privacy concerns as the reason for their break.
Pew found that 20-percent of adults online without a current Facebook account used to use the site.
With the number of untapped Facebook users dwindling, experts said it's key for the site to find ways to keep its members active.