Participants took a brave dip in ice cold water this morning to raise money for the Special Olympics. It's become an annual tradition in the Borderland.
The Polar Bear Plunge is organized by the El Paso Law Enforcement Torch Run Officers.
People register alone or as a team to dive into a pool of frigid water. Sounds crazy, but divers pledge money to do this and they get prizes according to how much money they donate. All proceeds benefit Special Olympics Texas, Area 19. Uncomfortable? You bet! But there weren't any regrets about taking the plunge.
"There's a way bigger turnout this year. There's probably five times as many people. So, they're going to make a lot more money which is always a good thing," said Wes Mottinger.
"It was cold. Really, really cold but fun. Very, very fun," said Kenneth Moore.
This is the second year of the Polar Bear Plunge in El Paso. Organizers also held a costume contest for the individual or team plunger with the best diving outfit.
This year, 25 people participated, and half those divers were officers from the El Paso Police Department.