A California millionaire has taken an unusual step to find a specific type of girlfriend for the holidays.
Marc Paskin purchased a billboard on the side of the interstate just outside of San Diego.
The billboard says "All I Want For Christmas Is A Latina Girlfriend" then provides an email where women can reach him.
Paskin is 63 and was married to his wife Marsha for 28 years. Sadly she died in 2002 from diabetes.
NBC San Diego reports that Paskin is also a philanthropist. He’s given more than $1 million to the UC San Diego Shiley Eye Center.
Paskin, who has a net worth of $200 million, would be best known for his appearance on the reality TV show "Secret Millionaire."
He has not yet confirmed whether he put up the billboard himself.