POSTED: Friday, November 23, 2012 - 9:30am
UPDATED: Sunday, November 25, 2012 - 11:56pm
EL PASO — Black Friday marks the official start of the holiday shopping season and thousands of people in the borderland hit the stores for some of the best deals of the year.
Dozens of people lined up early outside best buy on I-10 and Viscount in east El Paso in anticipation of savings, while inside preparations were made.
Francisco Rodriguez was at the front of the line after waiting since Monday.
"Yes it's worth it. A lot. The price reduction, the savings that you get in the products, the quality...the price, that's first of all," said Rodriguez.
Joshua Cancino had his Thanksgiving dinner outside the store. He started camping out on Tuesday.
"It's nothing really. I'm just here for the stuff. It's cheap. There's no great deals like this before. You can't really get as much so I'm going to get the great deals," said Cancino.
And at midnight, it was a mad dash for the shelves and it was finally time to fill up the shopping carts for the hottest items this holiday season.
Store manager Joseph Beben said for employees, Black Friday is a time to have fun.
"I think the work prior to today is the hard stuff. I think all the preparation that's put in today. Today is the celebration so have fun with the customers. Be there for them and solve for them and honestly have fun," said Beben.
Even stores that opened on Thanksgiving night were seeing big crowds into Friday morning.
Parents headed to toys-r-us at all hours the night.
"I got him the quad thing that's in. It was on sale for $50 and then little hammer tool set here and another little activity set here for the table. So he should have a good Christmas," said Briana Holton.
Holton said the hustle and bustle is worth it for her 18-month-old son.
"As long as he's taken care of first, then it's fine. The other ones I don't mind paying full price but for my son I get the sale price, the ones that he wants, it's perfect," said Holton.
Best Buy and Toys “R” Us were both open until 10 p.m. Friday.