Walmart is kicking off its "black friday" deal on Thanksgiving Day.
It's the earliest the world's largest retailer has ever jump-started its holiday sales bonanza.
The deals kick into high gear at 8pm Thanksgiving Day and new offers will be introduced at 10pm followed by more discounts offered on black Friday at 5am.
Walmart plans to run a separate sale online.
The store says the new hours are in response to customers who want to shop early so they can hit the sack after eating all that turkey.