POSTED: Friday, June 15, 2012 - 6:49pm
UPDATED: Friday, June 15, 2012 - 6:51pm
EL PASO, TX — The World Middleweight Championship is at the Sun Bowl Saturday night. It will broadcast to 174 countries and a billion homes around the world.
The fight could generate an estimated four and a half million dollars for the borderland. Local businesses are eager to see what happens.
The big fight could mean big business for the Sun City.
The Aroma Restaurant in the Cincinnati District will show the fight live on their big screens.
"We always put on the most important fights in town," said Aroma General Manager Ricardo Villavicencio. "I have so many reservations but we still have room for more people."
And across the street at The Den/The Room, the manager is also prepared for a big crowd.
"We expect to have about four to five times the regular volume we do on a Saturday, tomorrow night," said The Den/The Room manager Anthony Duncan.
The Den/The Room will use their parking lot to provide extra seating.
"Normally we just have one or two people working and tomorrow we'll have a full staff when we open at noon," Duncan said.
Duncan said sports events like this are great for the local economy.
"Hopefully a lot of people in El Paso show up for the event so we can get more of these events in El Paso,” said Duncan, “We're starving for things like that."
And just a few blocks away at Ernie G's, their hosting a big pre-fight party.
"We're expecting a 100 people in here. We're trying to pack the place," said Ernie G's manager Danny Haddad. "If you come in, have a couple of drinks, have some food, we'll give you a parking pass and you guys can park here and walk over and enjoy the fight."
All three businesses said they'll offer food and drink specials all day on Saturday.
The boxing matches start at 5:30 p.m. The Julio Cesar Chavez, Jr. vs. Andy Lee bout is scheduled for 9 p.m.