POSTED: Friday, February 10, 2012 - 3:35pm
UPDATED: Friday, February 10, 2012 - 3:41pm
EL PASO - U.S. Customs and Border Protection Friday announced the installation of a pilot AM radio broadcast system, aimed to better inform the border-crossing public. CBP has installed AM radio frequency transmitters at two ports of entry on the southwest border, Ysleta in El Paso, Texas and Lincoln-Juarez in Laredo, Texas in order to communicate important border crossing information to travelers.
The El Paso port of entry Ysleta international crossing transmitter began broadcasting at noon Friday. The 10-watt signal can be found on AM 530 and has a range of several miles in any direction from the Ysleta crossing.
“In addition to recent physical and technological upgrades at our ports of entry, CBP is always exploring options to better communicate with travelers,” said Ana B. Hinojosa, CBP El Paso Director of Field Operations. “With this has come the idea of CBP border radio, an AM radio station CBP will use to broadcast pertinent bilingual travel information on a 24/7 basis and emergency information if necessary.”
Information broadcast will include reminders of document requirements and how to use high-tech travel cards, information about CBP’s Trusted Traveler Programs, basic border crossing rules and regulations, and will allow the ability for each port of entry to update with emergency travel information or updates.
CBP is always looking for new and effective ways to communicate with the traveling public and the model of the AM transmitter, used by many highway and traffic authorities, hopes to prove an effective tool for CBP.
While in a pilot phase, CBP will monitor the effectiveness of this new tool in a few locations on the northern and southern borders. Analysis of the pilot will inform further system installations and messaging.