Advertisers will spend the money for a spot during the Super Bowl.
Last year 171 million people tuned in to watch the big game. This year that number is expected to rise. With all those people watching, the commercials can create a buzz about a product that can make company a household name.
According to ComCorp General Sales Manger Debra Hastings, "Advertisers are willing to spend big money to get in front of a Super Bowl audience."
Commercials on the local level can range from $1,000- $20,000 depending on the spot and the length. On the national level, they are averaging into the millions.