Ayo and Nigel Hart launched their "Only and Always Natural" baby line this past June.
The products are already carried in 31-stores nationwide, and are also sold online. It's a home-run business, born out of concern. Nigel's father died of cancer last year, and his mother is a breast cancer survivor. During treatment, her oncologist gave her a list of products to avoid, something Ayo describes as an eye opener.
"They were pretty common products, pretty common ingredients, and a lot of the things we were using as well and more importantly what we were using on the girls," said Dolphin Organics Creator Ayo Hart.
"The American consumer assumes that everything available in the stores is safe. The reality is somewhat different," said Nigel Hart, Creator of Dolphin Organics.
The couple decided what you put on your body is as important as what you put in it. The couple spent two years working to find effective all natural formulas. Complete with strict organic certifications, the line promises healthy skin and cleaner waste water since the products are chemical free, and all in recycled packaging.
"Even if you don't buy dolphin organics that's fine. Just make sure you're making an educated informed decision about your purchases for your kids," said Hart.
What started as a simple effort by one couple to go green at bath time could expand.
"For me as a mom and what I hope other parents will feel I think is a sense of security," said Hart.
The Harts have more products in the works, and they hope to make a world of difference.