– For the second year in a row SONIC®, America's Drive-In® will serve as the title sponsor for the I-10 Rivalry Series matching UTEP and NM State.
This year’s edition of the SONIC Battle of I-10 will kick off on Sept. 17 when the Miner football team takes on the Aggies in Las Cruces. SONIC will also sponsor four basketball battles between UTEP and NMSU during the 2011-12 season – two each on the men’s and women’s side. Men’s basketball matchups are slated for Nov. 19 (in Las Cruces) and Dec. 11 (in El Paso). Women’s basketball matchups are set for Nov. 16 (in Las Cruces) and Nov. 29 (in El Paso).
UTEP Coach Mike Price will discuss the SONIC Battle of I-10 in a press conference on Thursday, Sept. 15 at 1 p.m. at the SONIC located at 3435 North Mesa Street in El Paso.
" SONIC is thrilled to be a part of this great rivalry for the second straight year, and we are excited about all the support from UTEP and NMSU fans,” said Donna Volz, senior marketing director for the Merritt Group, which owns and operates SONIC Drive-ins in El Paso and Las Cruces. “We are adding new voting elements and procedures this year in hopes of generating even greater participation.”
Fans can vote for their favorite team via each school's athletic website.
SONIC®, America's Drive-In® started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins coast to coast and serves approximately 3 million customers every day. With more drink combinations than any other quick-service restaurant - more than 168,000 - SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at www.sonicdrivein.com . Through Limeades for Learning®, SONIC and its franchise partners donated more than $638,000 dollars last year to public school classrooms in local communities across the country. Visit www.limeadesforlearning.com  to learn more about SONIC's commitment to education.