POSTED: Thursday, May 19, 2011 - 12:51pm
UPDATED: Monday, June 6, 2011 - 7:57am
EL PASO- You've probably seen the eyebrow threader stands at Sunland park or Cielo Vista mall.
Already popular in the eastern world, eyebrow threading has been catching on in the United States and El Paso.
A woman who helped bring this practice to the Sun City is enjoying success with a skill she's known her whole life.
For the past 11 years Pouran Javaher has been shaping and sculpting eyebrows in the Borderland with a technique called eyebrow threading. Javaher uses a rolled-up cotton thread to pluck eyebrow hairs at the follicle. The whole process takes her between 10 and 15 minutes.
“I'm not doing it just with the thread. I shape it with the tweezers too. I cut it. I shape it,” says Javaher.
Javaher works at Salone Trevizzo on the East side of El Paso. She was one of the first to bring this ancient practice to the area.
“Nobody knew about threading, when I started,” she said.
Javaher, who was a computer programmer in her native Iran, came to the United States 15 years ago.
“I came from Iran because of my kids. They wanted more education. Thank God that right now my kids, one of them has a PhD and the other one is an engineer,” says Javaher.
Not knowing the language, she studied English and then went to cosmetology school. She became a beautician and eventually an eyebrow threader after a special request.
“One of the co-workers, a nail tech asked me, 'Do you know how to do the eyebrow threading because you are from Iran?' and I said, 'Of course I can.'"
And as the saying goes the rest is history.
“And I did for her and she made a big deal about it, so she told everybody. And she sent me lots of customers,” says Javaher.
Olga Ortega's been Javaher 's customer for five years. She drives half an hour just to have Javaher shape her eyebrows. “I love her work. I love the way she shapes my eyebrows. Actually, I get a lot of compliments about my eyebrows,” says Ortega.
“The waxing, they just lay it on your eyebrow. They don't really shape it. They don't have a way to shape your eyebrow. And the threading, the way she moves the thread, that's how she shapes your eyebrow,” said Ortega.
Another benefit, says Ortega, is that eyebrow threading does not irritate her skin. “I would break out with little whiteheads and with the threading, it's red for a couple of minutes and then it just goes away,” says Ortega.
Unlike tweezing, where you pull out hairs one at a time, threading can remove an entire row of hair, which results in a clean line and every face is different.
Javaher studies a customer before threading.
“I look at the eyes and I look at the whole face. For example, if somebody has a big face, I can't do the very tiny eyebrow,” says Javaher
Javaher says she had no idea that she could make a living out of something she'd done her whole life.
“Everybody wants to try and they try it and they love it and they stay with me. And even right now, I do have the very first client from the first day.”
“I admire her. Coming from Iran to the United States without knowing anybody, it's very admirable. She's a successful lady,” says Ortega.
Javaher sees up to 20 clients on a busy day. She charges $20 for an eyebrow threading. She can also thread the entire face, not just eyebrows. She also does facials.
Salone Trevizzo is located at 10630 Montwood, Suite E. Their number is 599-2001.