'Twas the night before Christmas, and all through land and ports, El Pasoans finished shopping - as Lindsey Reiser reports.
"We're pretty much procrastinating, we've been procrastinating the entire year," said Jordy Flores. Like many people at Cielo Vista Mall, Flores is finishing up his Christmas shopping.
"We barely bought our gifts yesterday, we came back to get some extra gifts today," Flores says.
"This is Sophie's first Christmas," said Amanda Jones. She is braving the busy walkways and long lines, so that her daughter can meet Santa.
"Just to get a picture with Santa, we're going to leave right after this," Jones said.
"Christmas Eve is always that crazy day; some people haven't even started shopping so this is basically it," said the marketing director for Cielo Vista and Sunland Park malls, Cindy Foght. She says she's seen more shoppers this year - and in better spirits than last. One reason, Foght says, may be the deals retailers have been rolling out since Black Friday - wrapping up a cheaper, and more cheerful, season.
"The atmosphere this year has been much more positive than in 2009," Foght said.
Whether it's taking a picture with Santa or opening up a couple of gifts before midnight, everyone has their own traditions that they'll celebrate tonight.
"We're getting together with our family, our cousins, my parents are here," Jones said.
"I'm just sad because it's my last year here, since I'm graduating, so it's not going to be the same anymore," Flores said.
The mall madness, inside and outside, may seem like a headache but for Jones and Flores, it's worth it to see the wide eyes of those experiencing it for the first time.
"Just the joy of having them open presents, their eyes light up," Jones said.
"I love Christmas, it's the best time of the year," Flores said.
There will be even more sales the day after Christmas; the malls open at 8 a.m. Sunday.