POSTED: Thursday, June 24, 2010 - 3:36pm
UPDATED: Friday, June 25, 2010 - 5:31pm
Get use to the Hyundai Sun Bowl.
Starting immediately the Sun Bowl has a new sponsor.
For the last six years Helen of Troy has been the title sponsor promoting first the Vitalis Sun Bowl and then the Brut Sun Bowl.
The new agreement with Hyundai runs four years to coincide with the Sun Bowl's agreement to host fourth place teams from both the Pac 10 and ACC. The deal also matches a new four year agreement with CBS to broadcast the game nationally.
Financial terms were not disclosed.
The Hyundai Sun Bowl takes place December 31st.