State of the Union address: 'The most accessible and interactive yet.'
Tuesday, January 28, 2014 - 7:48pm

White House launches interactive campaign for #SOTU

President Barack Obama will give his fifth State of the Union address Tuesday.  The President is expected to highlight his plans for "a year of action."

The White House is reaching out to Americans in what White House officials are calling, "the most accessible and interactive State of the Union yet."

Those who will be watching can join the conversation using social medial tools such as Facebook, Twitter and Instagram.

President Obama is trying to reach the masses leading up to his State of the Union address with a video on the video sharing site Vine.

The President's speech will be streamed live on the White House's new, interactive website,, as well as on Facebook, Youtube and Google+.  Users will be able to watch from any device.

"I think social media is a great way to include a lot of the younger generation," said political science student Alysandra Martinez who attends UTEP.

Officials said President Obama will urge Congress to fix immigration and raise the minimum wage.  Those are two issues that Congressman Pete Gallego, District 23, who represents a part of far east El Paso, said are important issues in our area.

"There's a lot of people who are having trouble making ends meet so the economy is incredibly important," Gallego said.

The conversation won't end once the speech is over. On Wednesday, the Obama Administration will have the first ever "Big Block of Cheese Day." Dozens of White House officials will take to social media for a day long open house to answer questions from everyday Americans in real-time. 

The State of the Union address is scheduled to air at 7 p.m. Tuesday on KTSM - NewsChannel 9.





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