Starbucks is headed to Vietnam
Starbucks is headed to Vietnam.
The store, set to open in Ho Chi Minh City, will be operated by Hong Kong Maxim's Group, a heavyweight restaurant player with substantial holdings in the region. Maxim's Group already runs more than 130 Starbucks locations in Hong Kong and Macau.
The move is part of a concerted effort by Starbucks to expand its Asia footprint.
Starbucks currently operates in 61 countries. Vietnam will be number 62. The company already has 3,300 stores in the region.