'So Good' campaign revealed

'So Good' campaign revealed
El Paso Strategic Communications Task Force
Monday, May 6, 2013 - 5:12pm

Local group wants El Pasoans to be 'Digital Ambassadors' for the Sun City

They mystery behind the 'So Good' billboards has been revealed and now a local group wants to invite all El Pasoans to becoming 'digital ambassadors' for the city.

For month's 'So Good' billboards have been adorning city streets in simple black and white with no explanation. On Monday, the Greater El Paso Strategic Communications Task Force revealed the billboard's entire message - "El Paso. It's All Good."

The Task Force says the message is their way of getting all residents excited about the Sun City. "We had to recruit El Pasoans to be excited about themselves, be excited about El Paso and allow them to tell the story," Bill Blaziek, a member of the Greater El Paso Strategic Communications Task Force explained.

All residents can sign up to become an ambassador on itsallgoodep.com. The site allows you to use social media sites to promote El Paso. In return, you receive points that go towards prizes.

The group is also hosting the "El Paso, It's All Good" rally on Friday at the Arts Festival Plaza from 4 to 7 p.m.

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