"Pinkwashing" staining efforts to raise funds for breast cancer research
EL PASO, Texas (KTSM) — The Better Business Bureao of El Paso is warning about a new problem surrounding charities involved in breast cancer awareness, called "pinkwashing".
It involves groups preying on the breast cancer research movement, with many claiming money collected goes toward research and paying for patients' treatment. Yet, either little or no money is actually used towards the cause.
With October being deemed "Breast Cancer Awareness month", BBB leaders are hoping to make the community aware about pinkwashing before it becomes a problem in the Borderland.
"A lot of businesses and products promote pink, and scammers unfortunately are not far behind," said Margo Lepe, BBB El Paso's spokesperson.
The BBB recommends that people do not give cash to any organization, because it is untraceable.
They also recommend that givers ask about the organization's finances, and be wary of telemarketing appeals.
To check the status of a charitable organizaton, you can do so at elpaso.bbb.org.