Perry ad campaign targets Illinois businesses

Perry ad campaign targets Illinois businesses
Monday, April 15, 2013 - 6:14pm

Two months after engaging in a widely publicized campaign for California businesses, Gov. Rick Perry launched an effort Monday to poach jobs from Illinois — and he's not mincing words.

"If you’re a business owner in Illinois, I want to express my admiration for your ability to survive in an environment that, intentionally or not, is designed for you to fail," Perry says in "an open letter" that serves as the centerpiece of ads published in Crain’s Chicago Business and on the newspaper's website. "With rising taxes and government interference on the upswing, your situation is not unlike a burning building on the verge of collapse."

Perry's office said the weeklong ad campaign cost $38,450 and was paid for by TexasOne, a nonprofit corporation managed by the governor's office.

The ad campaign compares Texas and Illinois on several metrics related to business costs, including income taxes, average hourly earnings and union membership.

"If you’re ready for a fresh start in a place that appreciates job creators like you, it’s time to check out Texas," Perry says in the ad.

Earlier this year, Perry made a small radio ad buy in California targeting businesses there. The ad drew considerable media attention after California Gov. Jerry Brown described the promotion as "barely a fart." Perry followed the radio ads with a visit to the state.


This article originally appeared in The Texas Tribune at

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