Orange juice sales plummet to 15-year-low
It appears Americans are drinking less orange juice, according to the Wall Street Journal, orange juice consumption is at a 15 year low.
They cite a report from the Florida Department of Citrus. High prices are partly to blame. A gallon of O.J. will run you about 6-bucks today compared to just over 4-dollars 10 years ago.
People are also trading in orange juice for more exotic fruit juices like pomegranate and energy drinks.