NMSU president eyes marketing changes for athletics program
LAS CRUCES, N.M. — NMSU President Garrey Carruthers met with new Head Football Coach Doug Martin at Monday afternoon's practice.
Carruthers has said he would like to see the athletics program operate more like a business and said he discussed potential marketing ideas with Martin while he looked at the progress the team has made.
"I like what I see," Carruthers said.
The former governor of New Mexico said he plans on checking in with all sports and stressed the importance of having competitive teams on the field.
"You want them to playing the last of the fourth quarter, playing hard and being in the game," Carruthers said.
He added he thinks this Aggie team is capable of doing that.
A competitive team could translate into more fans at Aggie Memorial Stadium.
This season playing without a conference against teams like Minnesota and Boston College should help with attendance.
"Some of those independents will bring in fans with them simply because of the quality of schools," Carruthers said.
Through discussions internally and with the business community, the president's office is also considering different promotions like cash drawings at the end of games or all-access parking on campus.
Carruthers brought up the idea of exploring the possible expansion of alcohol sales at the Pan American Center a couple of years ago, and would like to revive those discussions.
He said it could help increase the money coming in.
"When you bring in George Strait and it's a big crowd we could actually gain a lot of revenue," Carruthers said.
The Pan Am already sells alcohol through a private vendor that keeps the profits.
Carruthers said if the university had it's own license then they could make more money than they are making now.
The Board of Regents would have to approve the expansion, but Carruthers said because of Fall semester preparations he hasn't met with regents yet.
"I just haven't had the time to discuss it with the regents to see what their temperature might be on it," he said.
While Carruthers said he likes what he's seen so far from the the athletics program, he said major announcements will be made in the coming weeks.