New interactive children’s museum opens in Juarez this week

New interactive children’s museum opens in Juarez this week
La Rodadora
Tuesday, August 6, 2013 - 1:01pm

This Friday, August 9, La Rodadora, the brand new, world-class interactive children’s museum in Ciudad Juárez will officially open to the public.

“We are thrilled to finally open our doors to the people of Ciudad Juárez after nearly ten years of hard work, collaboration, and great imagination to bring this wonderful place to life,” said Karen Álamo, Director of La Rodadora. “La Rodadora is a place that Juarenses deserve – a state-of-the-art facility with exhibits and features that will open their minds and hearts to the beauty of our world, our community, and our humanity.”

La Rodadora: Espacio Interactivo, which translates to “The Tumbleweed: an Interactive Space,” is described as a museum of the new millennium, and provides a place for Juarenses and visitors alike to learn, to be inspired, and share ideas about our world, our humanity, and the unique, multicultural community that is Ciudad Juárez. The museum is themed around the convergence of the natural and the social, allowing for visitors to discover how these two concepts have evolved our world and the human race to what it is today, and how that has impacted the character of the museum’s own hometown, Ciudad Juárez. Upon opening, it will be one of the five largest interactive museums in Latin America, and the third largest in Mexico.

La Rodadora will feature 120 permanent interactive exhibits that allow for personal and in-depth exploration. The exhibits were developed with great consideration for the needs and interests of the local community. In fact, 60% of the exhibits are exclusively created for this museum and community, while the remaining 40% are based on successful interactive exhibits in museums throughout the country. Exhibits include opportunities to explore the origins of life, the formation of the planets, and how the deserts were formed, for example. A Paleontology exhibit will feature the fascinating world of fossils and other biological phenomena, while a History exhibit will explore the richness of the local community’s heritage and traditions, with a focus on art and expression.

A 3D movie theater will present educational programming, allowing guests to be transported to seemingly unreachable times and places such as the earth once roamed by dinosaurs, the bottom of the sea, the jungle, or the world’s highest mountains. La Rodateca, La Rodadora’s library, will be an informal, comfortable space, inviting guests to further explore through reading, developing the imagination all while learning. Fun and motivational librarians, computer areas and a small screening area to view classic films are just some of the multiple attractions found in the library.

La Rodadora offers an extensive outdoor front garden area featuring a natural labyrinth, a life-sized chessboard, and an exhibit of native plant life. A grand central patio measuring more than 16,000 square feet will offer a space for various cultural events including concerts, theatrical performances, business and social events, and more. A temporary exhibit hall will feature exhibits rotating every three to four months that will explore themes and concepts that complement the 120 permanent exhibits housed at La Rodadora.

The concept for the planning and construction of La Rodadora in Ciudad Juárez launched in 2004 when a group of local business leaders joined the federal, state and municipal government to bring the traveling exhibit, “Papalote Móvil II” to Ciudad Juárez. Papalote Museo del Niño is the world-renowned children’s museum in Mexico City. After four months and more than 200,000 visitors to the traveling exhibit, it was established that Juarenses wanted and deserved to have their own state-of-the-art interactive museum.

“Museums are no longer just a place of entertainment, but are now considered a conduit for social change. The opening of this very special interactive museum marks a major milestone in the renaissance of Ciudad Juárez,” added Álamo. “Our community is determined to demonstrate our strength, our diversity, our welcoming atmosphere, and the pride we have to live in this great place.”

The State of Chihuahua contributed the land to house the museum inside Ciudad Juárez’ Parque Central, one of the City’s most popular locations. That was the first step in a long process that, with much hard work and collaboration, led to the world-class facility built by City architects under the leadership of architect Pablo Romero Ramos. The design was funded through aggressive fundraising by the museum’s board of directors, along with the architects and the mixed fund CONACYT-Municipal Government. The construction was funded by resources from the State government of Chihuahua.

La Rodadora will be open Tuesdays through Fridays from 9:00am to 5:00pm, and on Saturdays and Sundays from 10:00am to 7:00pm. Museum admission (in Mexican pesos) is $65 (around $5 USD), admission to the 3D Theater is $30 (around $2.50 USD), or $79 (around $6.25 USD) for both a visit to the museum and a 3D movie. For more information, please call +52 (656) 558-2415, email, or visit

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