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Local Shoppers Hit Stores For Black Friday

POSTED: Friday, November 27, 2009 - 11:36am

UPDATED: Wednesday, February 17, 2010 - 3:25pm

Thousands in the borderland are out and about looking to get those specials on the busiest shopping day of the year.

And retailers are hoping holiday sales will help them weather a sluggish economy.

The majority of consumers are expected to spend less this year and sales will be down one percent. But a new study finds eighty six percent of those surveyed say they plan to spend more than they previously thought.

Retailers have also learned their recession lesson. Inventory levels are down an estimated 30 percent from last year.

Their goal is to grab the attention of shoppers early using traditional printed ads, along with social networking sites and web applications to reach shoppers about exclusive bargains.

Retailers are trying to hold the attention of shoppers, who are ready to spend wisely if the price is right.

The retail industry is heading into the christmas selling period armed with lean inventories and more practical goods on their shelves.

Many locals say they are really hoping to get deep discounts, while others say they are there against their will.

A number of stores, including Walmart and many Old Navy locations, opened on Thanksgiving. Toys R Us opened most of its stores at midnight.

Even with the economy a question mark, many analysts expect total holiday sales to be about even from a year ago.

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