"Less is the New More" Campaign Cuts Water Use by Half a Billion Gallons

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Friday, July 20, 2012 - 12:09pm

Throughout 2012, El Pasoans have cut their water use by half-a-billion gallons thanks to the "Less is the New More" lifestyle, according to El Paso Water Utilities.  

"Congratulations to El Pasoans for adopting the 'Less is the New More' lifestyle," said EPWU Vice President John Balliew. "El Pasoans have yet again proven this community is a worldwide leader in water conservation."

EPWU's multimedia, bilingual "Less is the New More" public outreach campaign focuses on following the city's year-round, odd-even watering schedule; watering lawns less frequently, but more deeply; and seeking and fixing leaks around the home. But the need to conserve continues.

While the monsoon rains have finally come and the summer heat has broken, drought preparation remains of paramount importance to the El Paso Water Utilities staff.

"Our drought - years in the making - won't be erased by a few days of welcome rain," Balliew said. "Since recent rains have had only a negligible impact on the New Mexico reservoirs on which we rely, El Paso Water Utilities continues to anticipate a severely reduced river water supply in 2013."

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