Leno Shake Up

POSTED: Monday, January 11, 2010 - 11:00am

UPDATED: Wednesday, February 17, 2010 - 2:26pm

NBC announces its pulling Leno show from prime time...

NBC officially announced Sunday that the Jay Leno Show will leave its 10pm time slot after February 12th.

"Jay leno at ten o'clock was okay for NBC. Financially it made sense for us. Creatively we thought it was nice alternative to what else was on, but the lead in that he was providing to the late local news affiliates was not as strong as they needed it to be,” said NBC Chairman Jeff Gaspin.

Leno's move out of prime time is having a ripple effect on NBC's late night lineup that's still unsettled.

NBC has offered Leno a half hour show at 11:35.

Moving 'The Tonight Show with Conan O'Brien' to 12:05 and 'Late Night with Jimmy Fallon' to 1:05.

But those talks are still ongoing.

"They said they understood the difficult position that NBC was in. And that they would think about what I had to say and we would have further conversations," Gaspin said.

Also up in the air is what will fill Leno's 10pm time slot after the winter Olympics.

Gaspin said the network is still developing that plan.

The only thing that is certain right now, is that Jay Leno's leaving primetime.

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