JC Penney scales back Martha Stewart partnership

JC Penney scales back Martha Stewart partnership
MGN Online Photo credit: Magnus Manske
Tuesday, October 22, 2013 - 8:50am

JC Penney says it has scaled back its partnership with Martha Stewart's design company in the face of legal pressure from rival Macy's.

Macy's, JC Penney and Martha Stewart Living Omnimedia have been locked in a closely watched legal battle. The fight is over Macy's claim that it has exclusive rights to sell certain categories of Martha Stewart products.

The dispute started in December 2011 with the announcement that JC Penney would sell Martha Stewart-branded goods in "mini-stores" at its locations across the country.

Macy's filed lawsuits against both companies in February 2012.
The trial began in February, and the judge ordered the parties into mediation in March, though those talks went nowhere.

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