"It's more than baseball," campaign aims to redefine downtown
POSTED: Monday, October 14, 2013 - 1:54pm
UPDATED: Monday, October 14, 2013 - 1:56pm
El Paso, TX (KTSM) — In addition to the billboard reveal this weekend, El Paso Triple-A baseball is also seeking to re-frame the discussion surrounding the new downtown ballpark.
The new video marketing campaign was unveiled this afternoon on YouTube, hoping to open the discussion surrounding the downtown experience. "It's More than Baseball" hopes to evoke images of a vibrant downtown full of experiences that surpass the action on the baseball diamond.
See the video campaign on YouTube.