"It's more than baseball," campaign aims to redefine downtown

El Paso Triple-A Baseball

POSTED: Monday, October 14, 2013 - 1:54pm

UPDATED: Monday, October 14, 2013 - 1:56pm

In addition to the billboard reveal this weekend, El Paso Triple-A baseball is also seeking to re-frame the discussion surrounding the new downtown ballpark.

Photo: www.elpasotriplea.com

The new video marketing campaign was unveiled this afternoon on YouTube, hoping to open the discussion surrounding the downtown experience. "It's More than Baseball" hopes to evoke images of a vibrant downtown full of experiences that surpass the action on the baseball diamond.

See the video campaign on YouTube

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