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Former Levi Strauss President joins ReadyOne Board of Directors

Former Levi Strauss President joins ReadyOne Board of Directors
Courtesy The Lee Agency
Tuesday, November 19, 2013 - 2:34pm

ReadyOne Industries Chairman of the Board, Leonard Goodman III (Tripper) announced Tuesday that Robert Rockey, former president of Levi Strauss and Company, has joined the Board of Directors of ReadyOne Industries. Rockey fills the seat vacated by board member Antonio Martinez, who was named President and CEO of ReadyOne last month.

Rockey spent over 30 years in several leadership functions in the commercial apparel business in the United States and Europe, culminating in his position as president of Levi Strauss North America from which he retired in 1996. He served as vice president of marketing at Mann Manufacturing in El Paso in the ‘70s, and as merchandise manager of Federated Department Stores in Columbus, Ohio in the ‘60s.

Rockey is a retired captain in the United States Navy. He served seven years in active service and 24 years in the active reserve. He completed four tours in Vietnam, commanded 11 distinct units and his last tour of active service was on the Middle East Battle Staff in Ryad.

A graduate of Ohio State University with a BS in Business Administration, Rockey also completed postgraduate marketing studies at Stanford University.

“We are very fortunate that Bob has moved back to El Paso and are pleased to welcome him to our Board of Directors,” Tripper Goodman said. “His invaluable experience in the apparel manufacturing field, expertise in management, and his distinguished military service make him an ideal board member and a fantastic addition to ReadyOne.”

Rockey looks forward to the opportunity to work with ReadyOne. “This is one of the most interesting and exciting companies I’ve ever seen. It’s unique, and vital to our country and our community. I have developed a sincere and strong respect for the mission and operations of ReadyOne. Being able to offer employment opportunities to persons with significant disabilities, while serving the military and business communities, is extraordinary. I am committed to providing guidance and advice to the ReadyOne management team,” Rockey said.

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