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Flavored Formula?

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POSTED: Monday, June 7, 2010 - 11:07am

UPDATED: Monday, June 7, 2010 - 11:10am

Critics upset with chocolate and vanilla offerings for infants...

San Diego, CA -- MaryLou Scott's daughter Johnna is many months away from becoming 'of age' for flavored toddler formula, but MaryLou won't hear of that.

It'll be milk and natural juices for Johnna, not a concoction flavored with chocolate or vanilla.

"When you look at our endemic of childhood obesity these days, that makes me a little bit nervous. I'd rather she be more of a natural baby" Scott said.

Pediatricians tell us, and the maker of Enfagrow acknowledges, that the flavored formulas are meant to be niche products for finicky eaters and phased out their diets sooner than later.

"In moderation, for a short term fix, it's okay, but I would agree that you want to get the child back on regular milk or nonfat milk, and certainly on fruits and vegetables in a well-rounded diet," pediatrician Dr. William Hitchcock says.

Mead Johnson Nutrition Company, the maker of Enfagrow, says the products are comparable to those of competitors and contain more nutrients than milk.

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