El Paso businesses gear up for Small Business Saturday

El Paso businesses gear up for Small Business Saturday
KTSM
News
Wednesday, November 27, 2013 - 10:53pm

We've all heard of Black Friday and Cyber Monday, but right between those two days is Small Business Saturday.

Small businesses are the cornerstone of any community, creating jobs, spurring local economic growth, and giving back to society. In recent years, small businesses have been overshadowed by the holiday hype of "Black Friday" and "Cyber Monday," which tend to emphasis major retailers. But small businesses have much to offer for holiday shoppers!

For the fourth year in a row, Better Business Bureau is supporting Small Business Saturday and urging consumers to support the small businesses in their communities on November 30th, the Saturday after Thanksgiving.

It's the perfect time to take a break from the crowded shopping mall and instead check out the small stores and businesses in your neighborhood.

2012 was a huge year for Small Business Saturday. Consumer awareness reached a reported 67% and an estimated $5.5 billion was spent at small, independently owned retailers, according to American Express OPEN, which launched SBS. Since Small Business Saturday was born in 2010 and officially recognized by the U.S. Senate in 2011, the once little-known campaign has become a movement that millions of individuals, businesses, and communities have embraced nationwide.

Businesses can take advantage of free tools offered online at facebook.com/SmallBusinessSaturday: free signage, free ads on Twitter, and lots of ideas to help grow your business "For more information on Small Business Saturday, visit smallbusinesssaturday.com

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