Bowling Tournament Coming to a Close


POSTED: Tuesday, June 29, 2010 - 4:15pm

UPDATED: Tuesday, June 29, 2010 - 4:23pm

The Women's Championship for the United States Bowling Congress wraps up this week. City leaders were hoping it generated a lot of money.

Joycelyn Bryant-Beasley is a player in her bowling team.

"This is my first big tournament and the first time I've ever visited El Paso,” she said. She traveled all the way from Chicago for the tournament but now that her playing time is up, her sightseeing time begins.

“We rented a car here and we just drove all over the place,” she said. “We spent a lot of money here.”

Holiday Inn Express owner Joe Frandina couldn't be happier.

“We've calculated that we've probably had a 15 to 20 percent increase in occupancy,” Frandina said. He added shuttle services to and from the convention center to accommodate guests and also offered special rates to the bowlers.

‘We're being graded,” said Gina Roe-Davis, owner of rave Marketing and Events. “This is an opportunity for us to shine.” She knew the players would need rides to spend money so she developed Rave Traveling Tours.

“There was a need for shuttling these women around,” Roe-Davis said. “We had 30,000 women coming, we knew they were going to be spending but they needed to get there first.”

“El Paso needed this a great deal,” said Pifas Silva, spokesman for the Convention Center. He said they've been planning for this event for 4 years-- but it's paid off. Future women's championships will be held in Syracuse and in Reno. Those cities recently paid El Paso a visit.

“They've brought representatives from those communities here to see what they call the ‘El Paso standards,’” Silva said.

Standards that Joycelyn appreciates.

“Everywhere we went people were just nice and kind,” she said.

And a happy bowler can also be a happy consumer.

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