Billboard attempt at capturing students' attention

Monica Cortez(KTSM)
News

POSTED: Tuesday, July 16, 2013 - 6:59pm

UPDATED: Wednesday, July 17, 2013 - 1:44pm

The latest attempt of the El Paso Independent School District to try and find students who were cheated out of an education during the EPISD cheating scandal… is a billboard.
 

"With the exception of a very minor group we haven't been able to track down,” said president of Board of Managers Dee Margo. “We are moving full force to try to make sure those kids have the opportunity to get their degrees."
 

He said the El Paso Independent School District is trying to reach students who may have fallen through the cracks and never completed high school.
 

"Through the Alpha Initiative you can get either a high school diploma or you can get a GED,” said Margo. “It's just up to you.”
 

According to Margo, most of the students who were affected during the scandal have been identified and contacted.
 

All the district wants to do now is make sure any students who they may not be aware of still have the chance to get their high school diploma.
 

"It was to extend our reach,” said Pupil Services Director Mark Mendoza, “ Because you know we can research our records. We can see who has left. But we also want students to know that they can call us."
 

EPISD decided the best way to do capture students’ attention was through an outdoor campaign posting this billboard on I-10 and Piedras. According to Mendoza, this is the first of many to come.
 

"We wanted something that would be out there that would show students, don't wait for us to come to you, take command of your life, take command of your education and call us," said Mendoza.
 

Margo reassured they are looking into the best possible way to not have history repeat itself . And that comes down to who they hire to run the district.
 

"The real key is who you hire at the top and that’s the superintendent and we are going through the interviews now. It’ll come down to the character of that individual and the respective commitment to EPISD."

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