Bassett Place announces Premiere/Imax Experience Opening

Bassett Place announces Premiere/Imax Experience Opening
Thursday, November 14, 2013 - 6:17pm

The new IMAX® Theatre is scheduled to open at Premiere Cinema IMAX® at Bassett Place on November 21, 2013 with an exclusive early showing of “The Hunger Games: Catching Fire” at 8:00 p.m. and 11:15 p.m.

An exclusive preview for media representatives will be conducted Thursday, November 21, 2013 at 3:00 p.m.

The new IMAX® screen replaces two standard screen auditoriums at the Bassett Place Premiere Cinemas location. A new roof was erected approximately 45 feet high to accommodate this new technology at the complex. The El Paso location will be one of the largest IMAX® theatres in Texas, with a screen 70 feet long by five stories tall.

IMAX® is one of the most recognized entertainment brands in the world, known for its larger-than-life movie theatres. IMAX® has more than 600 theatres operating in 60 countries worldwide, with approximately 300 of those in North America. IMAX® is widely considered the innovator of the world’s largest and most-immersive movie theatre format. It is publicly-traded on the NYSE.

“IMAX® will be a major attraction for Bassett Place,” stated Michael Wheat, executive vice president and director of leasing for Cypress Equities, the owner and managing agent for the mall. “We are proud and fortunate to be able to bring an amenity of this scope and magnitude to the El Paso/Fort Bliss area.”

IMAX® is significant in El Paso, as Premiere Cinemas IMAX® will feature movies exclusively in the world’s largest, most incredible presentation format. It is anticipated that this addition will attract audiences from a wider geographical region east, west and northeast of the city, including west Texas, southern New Mexico and northern Mexico. This will be the only true commercial IMAX® operating between Lubbock and Albuquerque.
Bassett Place is the original regional shopping mall in El Paso. The 739,911-square-foot enclosed shopping center is located at the intersection of I-10 and Geronimo Drive and is anchored by Costco Wholesale, Kohl’s, Target, Conn’s and Premiere Cinemas IMAX®. Bassett Place is the closest major shopping center to El Paso International Airport, Fort Bliss and the Bridge of the Americas connecting the United States to Mexico.

About Cypress Equities
Cypress Equities* (Cypress) was founded in 1995 and has since established a national reputation synonymous with the premier development, operation and management of destination-class retail and mixed-use properties throughout the U.S. Historically, Cypress has developed and acquired more than 14 million square feet and currently is developing and managing a portfolio of more than 8.5 million square feet of retail, office, residential and automotive real estate. Today, there are six Cypress Equities offices throughout the U.S., including Dallas (headquarters), New York, San Francisco, Chicago, Atlanta and Fort Lauderdale. Visit for more information.

*The Cypress Equities name, logo and other marks are trademarks and service marks being licensed to independent operating companies by CE Brands, LLC. Any particular obligation, service or product is the sole responsibility of the specific entity that incurs such obligation or supplies such service or product.

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