5 Ways to Grow Your Small Business

Wednesday, May 29, 2013 - 8:17am

Growing your business will not cost you a lot if you are clear on what you want to achieve and how you are going to achieve it. To grow your business, you need to know where your customers are and tell them about your company and products, and how they will benefit from them. Below are five ways through which you can grow your small business:

Penetrate new markets
Offer your products and services to both local and international customers. If you have a website, you can easily reach people from different parts of the country and overseas. This will help to increase your market share. The Internet has made it easier for business owners to access new markets without huge overheads. Get your business online and start reaching your target customers. Online marketing is a must if you want to grow your business. You can use social media to advertise your company and connect with prospects.

Embrace technology
Technology has advanced over the years and today, there are fewer barriers to starting and growing a business. You quickly access new technologies at affordable fees that are needed to execute your business model. Find out tasks that can be automated and apply the proper technology to increase efficiency and save time. Marketing is one of the tasks that you can automate. You could also use cloud computing for your finances and data storage. With today’s technology, you can bootstrap your business to success faster.

Offer a unique value proposition
With constant change in customer needs and preferences; you may have to tweak your offers to match the needs of your current market. Offer products that will improve the lives of your customers, that are unique and that can be adopted quickly. Sometimes, how fast you move can determine whether or not you will capture your market. To grow your business, you must provide innovative products or services that will make you different from your competition. You must also know the best time to let your products out to the market. Always anticipate your market’s needs and be innovative to stay ahead.

Shorten the sales cycle
A lengthy sales cycle can make you lose customers. Warm up potential customers for your offer. If you are marketing online, have a short and simple checkout system or short lead generation forms. Limit information you ask for to only essentials like name and email address. Provide useful information that will propel prospects through the sales funnel. If need be, hire a professional with a degree in organizational management to get your team, and sales, on track.

Use automation software to manage your online marketing. Send automated Information to potential customers instead of spending several hours in the office physically marketing your products. You must scale your business by ensuring repeat sales.

Sell your brand
Portray a professional image to your customers by having a quality brand. Your website is what identifies you online and therefore; you must give a good picture to your online visitors. Incorporate all elements of a good website and prompt visitors to take action. If you are not good at web design, hire a professional to give your small business a professional design.

 Send personalized emails to your prospective and follow up on them. Create social media profiles for your company to build awareness and connect with prospects. Concentrate on educating customers before you start selling.

Growing your business means you have to understand what your market size and needs, and having processes that will get things done at the least cost. Regardless of how good your business idea is, if it is not scalable, do not expect it to grow exponentially.

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